Patient centricity plays an increasingly important role in modern clinical research, but what does it really mean to keep studies focused around people?
In this episode of MAC: Behind the Trials, we explore how patient engagement, personalised care and open communication can help strengthen collaboration between research teams and participants throughout the clinical research process.
From participant feedback and communication approaches through to recruitment materials and study design, the discussion looks at how patient perspectives are becoming a more important part of how research is delivered.
